Driving a Vision for Connecticut’s Offroad Community
The Connecticut Offroad Enthusiasts Coalition (COREC) needed a professional brand identity that reflected their mission to advocate for designated off-road land use in Connecticut. Creative Pulse delivered three distinct logo designs, each crafted to represent the organization’s dedication to the off-road community while projecting a strong and respectable presence.
Brand Identity



Logo Design
A Bold Identity for Advocacy and Adventure
Understanding COREC’s need for a bold and credible image, we designed three unique logo concepts, each highlighting different aspects of the off-road lifestyle and advocacy. From rugged typography to clean, impactful designs, these options offered COREC the flexibility to represent their organization across various platforms and campaigns, helping them engage supporters and influence policymakers.
The selected logo is a round, badge-style design that perfectly captures COREC’s mission and adventurous spirit. “COREC” stands prominently at the center, framed by towering mountains above—symbolizing the natural landscapes they strive to protect—and rugged tire tracks below, leading toward the mountains. These tracks represent the off-road community’s drive for exploration and the sense of adventure that fuels their passion. The badge format ensures versatility, making it ideal for merchandise, promotional materials, and official communications.