Inspired by the Beauty of the Roaring Fork Valley
A OK Plumbing & Heating
Located just outside Aspen, Colorado, A OK Plumbing & Heating wanted a brand identity that reflected their professionalism and connection to the stunning Roaring Fork Valley. Drawing inspiration from the area’s rugged landscapes and natural charm, we crafted a bold logo, business cards, and work apparel that embody reliability and local pride. Every design element was thoughtfully created to showcase A OK Plumbing & Heating’s dedication to quality service rooted in their vibrant community.
Brand Identity
01
Simplicity
The clean water droplet shape instantly communicates purpose while remaining bold and recognizable.
02
Story
Inspired by Aspen’s iconic Maroon Bells, the mountain range grounds the design in the local landscape and community.

03
Color Palette
Deep blue and warm orange reflect the contrast between cool mountain shadows and vibrant sunsets, creating a balanced and inviting look.
04
Functionality
Designed for versatility, the brand mark stays clear and impactful at any size, ensuring seamless use across digital and print platforms.
Bringing the Brand to Life
Every interaction is an opportunity to leave a lasting impression. The business card and work shirt designs seamlessly extend the brand’s identity, blending professionalism with a connection to the local landscape.
Clean, Bold, and Memorable
The business card design features the bold logo against a clean layout, ensuring essential information is clear and accessible. Its strong visuals reflect reliability and professionalism, making every introduction impactful.
Practical Branding in the Field
The work shirt mockup integrates the logo in a way that feels both durable and approachable. Designed for everyday use, it reinforces brand recognition while maintaining a polished, professional appearance on the job.